About Us

Company Profile

Efficient Advise is a subsidiary of Efficient Group Limited, and was established in 1999 as a holistic personal financial services provider, aimed primarily at providing financial solutions for the benefit of clients affiliated to various professional accounting, auditing and legal practices.

Our core business entails the delivery of comprehensive financial planning and investment management expertise for the benefit of individuals and small to medium size businesses. This is achieved through the provision of an integrated financial planning solution to appropriately address a myriad of diverse needs, requirements and expectations.

Our financial planning solutions are delivered through a specialised group of financial planning professionals who are selected and recruited on the basis of their academic competence and track record in the financial services industry.

Efficient Advise, through its various branches being established across South Africa, is founded on the basis of providing truly independent financial advice, which is why every entity affiliated to our brand is required to operate based on the strict code of conduct and within the parameters established by Efficient Advise.

Our commitment to you

  • Professional, competent and independent advice.
  • Absolute honesty and integrity.
  • Dedicated, ongoing support and service.
  • Frequent and unambiguous reporting and feedback.

Our Vision

To become the most aspirational and sustainable financial services brand in southern Africa.

Our Mission

To deliver an exceptional service offering supported by value added products and services to the financial advisory industry ultimately benefitting the consumer and the industry as a whole.

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