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About Us

Director's Profile

  Heiko Weidhase is the Chief Executive Officer of the Efficient Group. 

His academic and operational background in business management has seen him fulfill a number of senior positions throughout his career, including that of operations director of a well-known South African FMCG company, and partner at Philip Craib Investments, where he was responsible for marketing, systems and finance.  

Send Heiko and email to heikoweidhase@efgroup.co.za
Rudi Barnard is the Managing Director of Efficient Advise.

Rudi qualified as an attorney in early 2001 and was admitted as an Advocate of the High Court of South Africa later that same year. He completed his legal articles at Van der Merwe Du Toit Attorneys and his CA(SA) articles at Rosspienaar. In 2004, after completing his articles, he started his own legal and tax practice in partnership with Rosspienaar, where he serviced a wide selection of individual and corporate clients. Rudi joined Efficient Group in 2011 as Group Legal and Compliance Manager. Soon after joining the Group he was also formally appointed as Group Company Secretary. In June 2015 Rudi was promoted to the position of Chief Operating Officer of the Efficient Group. On 1 July 2016 he was appointed as the Managing Director of Efficient Advise.

Rudi's academic background includes BCom (Cum Laude), LLB (Cum Laude), HDip(Tax) and CPrac(SA).

Send Rudi an email to rudi@efadvise.co.za
  Dawie Roodt is a Director and Chief Economist of the Efficient Group.

Dawie is a nationally renowned economist who specialises in Government finance and monetary policy and enjoys excellent relations with various role-players in the South African economic and financial environment. He is frequently quoted and participates in media coverage of economic and financial matters in daily and weekend newspapers, financial magazines including the "wires" (electronic media), television programmes and radio stations. Dawie has been a member of the Tax Advisory Committee of the Afrikaanse Handelsinstituut, represented Business SA at Nedlac, served as a committee member of the Greater Johannesburg Chamber of Commerce and currently lectures at The Gordon Institute of Business Science of the University of Pretoria. He holds a Masters degree in Economics (Cum laude).

Send Dawie and email to dawieroodt@efgroup.co.za




Anton de Klerk is the Chief Financial Officer of the Efficient Group and a member of the South African Institute of Chartered Accountants.

After completing his articles in 1995 he qualified as a Chartered Accountant and advanced his career within the manufacturing sector, eventually fulfilling the role of Group Accountant for a large South African manufacturing enterprise.

Send Anton an email to antondeklerk@efgroup.co.za




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